Moët & Chandon brand (Case Study )

Event Brief

To create a stylish and aspirational Moët & Chandon experience for guests at the Caulfield Guineas and the Caulfield Cup. The event was all about celebrating the glamour of Spring Racing in Melbourne and creating a positive engagement with the Moët & Chandon brand.

The Result

Set on the trackside lawns, a large white arch adorned with white florals framed the entrance to the Moët & Chandon pop-up and attracted people in to the magical space beyond. Gold carousel horses took centre stage creating a perfect Moët Photo Moment with the racetrack in the background.

The service bar continued the white and gold styling and was lined with Moët point of sale merchandise to deliver the premium beverage experience desired by the client. VIP reserved seating ‘pods’ were created for premium ticket holders and featured white lounge furniture dressed with branded scatter cushions positioned underneath white branded market umbrellas. This area provided a luxurious base from which to soak up all the atmosphere of the carnival.

One of the most popular additions to the space was the Moët & Chandon Ice Truck. A novel way to promote the Ice Imperial brand, it provided a supplementary service point to cater for guest numbers. With the help of the Moët & Chandon Penguin, the ice truck also acted as an additional photo moment increasing social media activity and amplification