Event Management

Event Brief To create a stylish and aspirational Moët & Chandon experience for guests at the Caulfield Guineas and the Caulfield Cup. The event was all about celebrating the glamour of Spring Racing in Melbourne and creating a positive engagement with the Moët & Chandon brand. The Result Set on the trackside lawns, a large white arch adorned with white florals framed the entrance to the Moët & Chandon pop-up and attracted people in to the magical space beyond. Gold carousel horses took centre stage creating a perfect Moët Photo Moment with the racetrack in the background. The service bar continued the white and gold styling and was lined with Moët point of sale merchandise to deliver the premium beverage experience desired by the client. VIP reserved seating ‘pods’ were created for premium ticket holders and featured white lounge furniture dressed with branded scatter cushions positioned underneath white branded market umbrellas. This are...

Unit 6 :  Crowd Management Mark your attendance in comments Crowd management must take into account all the elements of an event especially the type of event, characteristics of the facility, size and demeanor of the crowd, methods of entrance, communications, crowd control, and queueing It comprises of the steps taken to organize and manage crowds. The key points to consider are: 1. The number of people at the venue 2. The likely behavior of the spectators 3. The timing of the event, session times and peak times 4. The layout of the venue and other facilities 5. The security services 6. Conduct an evaluation of all structures available for mosh pit management 7. Obtain engineering and specialist advice 8. Isolate the mosh pit from general audience. 9. Introduce mosh pit safety announcements in advance of the and during shows. 10. The legal requirements and general guidelines. . (i) Crowd Actions: To have an effectiv...

Unit 6 Mark Attendance in Comments Protocol: Protocol is a diplomatic and political term that refers to appropriate behavior and rules of conduct for a particular situation or event. Protocol can also be a more sophisticated word to use to denote appropriate actions or rules in business The word "Protocol" means the correct and appropriate way of doing things. Organizations need to equip staff with skills in protocol, etiquette and events management through training. This investment will build solid and productive relationships with business associates and will result in better outcomes for the organization. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing. In today's business and diplomatic world, Protocol has bec...